Arts About Manchester were a successful arts promotional agency with over 20 years industry experience. In a very competitive marketplace, it was felt they needed to freshen up their approach and widen their offering to the North West of England through a complete rebrand.

The new identity was an evolution, trading on existing strengths, with a hint of familiarity. Each word enlarges from left to right, growing stronger and showing connection between All, About and the final word - Audiences.

The original circles from the font were merged creating a chemistry-like effect, mixing vibrant colours to make a flow of connecting shapes. This graphic device was then used in all marketing literature including print and online.

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